Client: Latin America financial company

Objective

Latin America financial brand partnered with Antipodes to execute a targeted display and video advertising campaign aimed at attracting potential clients for a new credit card offering. Leveraging our expertise, we crafted a strategy to effectively engage and convert high-intent audiences.

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Target Audiences:

• Young Professionals
• Credit-conscious consumers
• Individuals seeking rewards and benefits

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Our Solution:

Antipodes designed a comprehensive advertising campaign featuring eye-catching display ads and engaging video content that showcased the unique benefits of the credit card. By employing advanced targeting techniques, we ensured the ads reached relevant demographics and high-value segments. This strategic approach not only enhanced brand visibility but also drove a significant increase in inquiries, establishing the brand as a preferred choice for credit solutions.

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Key Results:

• 10 million video ad impressions
• 80% Video Completion Rate (VCR)
• 2,5x higher CTR and display
• 92% uplift on CTR benchmark