Case Study

Client: Health and Wellness Brand

Objective

A health and wellness brand wanted to educate consumers about its new organic supplement line. We developed a health-focused native advertising marketplace, designed to reach health-conscious individuals actively engaging with wellness content. By integrating the brand’s ads seamlessly into trusted editorial environments, we ensured the ads resonated with readers who were already interested in maintaining a healthy lifestyle.

Target Audiences:

  • Health-conscious individuals
  • Organic product shoppers
  • Nutrition enthusiasts

Our Solution:

The native ads appeared as sponsored content within relevant articles on health and wellness websites, providing valuable insights into the benefits of the organic supplements. The campaign educated the target audience while driving traffic directly to the brand’s product pages.

Key Results:

  • 6 million native ad impressions
  • 4x engagement rate compared to traditional ads
  • 15% uplift in conversion rates
  • 10% increase in average order value