Client: Sports Apparel Brand

Objective

A sports apparel brand aimed to promote its latest athletic wear collection by running ads within popular sports games. We created a custom in-game advertising marketplace focused on fitness and sports enthusiasts. This marketplace ensured the brand’s ads were seen by players who were already invested in sports-related content, using contextual relevance to boost engagement.

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Target Audiences:

• Gamers
• Fitness enthusiasts
• Sports fans

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Our Solution:

We created immersive, non-intrusive ads that appeared in the form of billboards and virtual product placements within sports and fitness games. By allowing gamers to interact with the brand’s apparel virtually, the ads blended seamlessly into the gaming environment while encouraging interest in the real-world product.

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Key Results:

• 10 million in-game impressions
• 25% increase in brand favorability
• 50% lift in website visits from gamers
• 20% boost in online sales