Client: Mobile Gaming App

Objective

A mobile gaming company wanted to promote its latest game to new users and drive app downloads. We created an in-app advertising marketplace specifically targeting casual gamers and mobile app users. The marketplace leveraged behavioral data to serve ads to users who had previously engaged with similar gaming apps, maximizing engagement with the new game.

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Target Audiences:

• Casual gamers
• Mobile app users
• Millennials and Gen Z

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Our Solution:

We developed interactive in-app ads that allowed users to preview the game before downloading it. By targeting apps with similar user bases, we ensured that the ads reached individuals with a high likelihood of downloading and engaging with the game.

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Key Results:

• 8 million in-app impressions
• 70% video completion rate
• 35% increase in app downloads
• 3x ROI from ad spend

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