Client: Luxury Fashion Brand

Objective

A luxury fashion brand wanted to elevate its new collection’s visibility in key urban centers through a digital out-of-home (DOOH) campaign. We created a premium fashion and lifestyle DOOH marketplace that allowed the brand to display ads in high-traffic, upscale locations such as luxury shopping malls, city centers, and fashion districts. This marketplace was tailored to reach affluent, fashion-forward consumers who were primed for in-store purchases.

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Target Audiences:

• Fashion-forward consumers
• Affluent shoppers
• Trendsetters

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Our Solution:

The campaign included eye-catching digital billboards and displays with dynamic creative optimized for high-end retail environments. We used geo-targeting to reach consumers in luxury neighborhoods, ensuring the brand's message resonated with its target audience.

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Key Results:

• 15 million impressions
• 20% increase in foot traffic at retail stores
• 50% uplift in brand recall
• 18% boost in online sales