An international airline sought to boost bookings for its special fare promotions to popular vacation destinations. We developed a travel-focused programmatic display marketplace, targeting frequent travelers and vacation planners. The marketplace used real-time data on travel intent, allowing the airline’s ads to reach users actively searching for flights and vacation deals.
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We created dynamic display ads, including rich media banners, that highlighted the airline's exclusive offers. These ads were distributed across relevant travel sites and targeted users who had shown intent to book flights or vacations, maximizing reach among high-intent audiences.