Client: European Car Manufacturer

Objective

A European car manufacturer partnered with Antipodes to launch a tailored CTV campaign to drive awareness of their new electric vehicle (EV) among eco-conscious and affluent consumers. We developed an exclusive automotive marketplace focused on high-income, environmentally aware households. This marketplace leveraged behavioral data and location-based insights to reach viewers with high purchase intent during premium content on connected TV platforms, ensuring maximum engagement with the brand.

‍

Target Audiences:

• Eco-conscious consumers
• Technology enthusiasts
• Affluent families

‍

Our Solution:

We used precision targeting to reach key audience segments, showcasing the new EV’s innovative features and sustainability benefits. The ads appeared during relevant content on premium streaming platforms, using geotargeting to ensure relevance to viewers in affluent areas.

‍

Key Results:

• 5 million CTV ad impressions
• 88% Video Completion Rate (VCR)
• 25% increase in dealership visits
• 12% uplift in website traffic