Client: Middle East tourism company

Objective

A Middle East tourism board brand chose to partner with Antipodes to launch a global CTV campaign, harnessing our expertise for exceptional results. We developed an exclusive travel audience marketplace tailored to their specific needs, employing advanced data and targeting strategies that distinguished them in a competitive market.
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Target Audiences:

• Luxury Travelers
• Adventure Seekers
• Culture Enthusiasts

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Our Solution:

Antipodes crafted a sophisticated CTV campaign featuring high-resolution video ads that highlighted the agency's luxury offerings. By implementing precise geo-targeting, we ensured ads reached affluent neighborhoods and high-end CTV devices. This strategic approach positioned the agency as a leader in ultra-luxury travel, leading to a 32% increase in website traffic from affluent viewers.

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Key Results:

• 4 million CTV ad impressions
• 95% Video Completion Rate (VCR)
• 15% increase in web traffic