Client: Global Music Streaming Service

Objective

A global music streaming platform partnered with Antipodes to promote its new podcast series via programmatic audio advertising. We created a specialized entertainment and audio marketplace that reached podcast listeners, commuters, and music enthusiasts through targeted audio ads. The marketplace leveraged user behavior data, delivering the ads to individuals at optimal listening times, such as during morning and evening commutes

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Target Audiences:

• Podcast listeners
• Music lovers
• Commuters

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Our Solution:

We launched a targeted audio campaign that delivered personalized ads to podcast listeners, encouraging them to explore the platform’s new podcast offerings. The ads were played on premium audio streaming platforms and tailored to each user's listening habits and preferences.

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Key Results:

• 10 million ad impressions
• 75% Listen-Through Rate (LTR)
• 28% increase in subscription sign-ups
• 4x increase in podcast listens